Social media marketing is a form of digital marketing which many businesses are adopting. Whether you’re just starting up or you’re three years into business, social media is a great way to engage with customers, develop brand awareness and increase leads. Surprisingly many businesses aren’t making the most of the opportunities which social media is giving them. We’ve put together 7 of the deadliest social media mistakes and put forward a few ways you can try and improve your social media marketing technique.
1. Not Knowing Your Customer
Not knowing your customer is quite frankly the biggest mistake that many marketers make, even though knowing your audience is the most important element of any social media campaign, in fact any marketing campaign.
There are millions of people on social media, both business accounts and personal accounts (and the odd animal account) that make up your social media audience, so appealing to the right people is the important element.
2. Not Interacting With Your Audience
Even though you’re representing a business, there is no point in having a social media presence if you’re not actually going to be ‘social’. It is important to actively engage with your audience, show them that you want to connect and engage with them. Social media is all about making connections with people as well as finding out more information about products/services which businesses offer as well as how they handle customer service. As a population we like opinions. Before we buy a new shirt, it isn’t uncommon to get someone’s opinion, before we book a table we check for peoples reviews. Social Media becoming a new way of finding information about a product/service/restaurant, so make sure whenever possible you’re engaging with your customers and responding to any questions/feedback which is aimed at you!
3. Too Brand Focused
Many people think that the sole focus of marketing is their brand/business, however this isn’t always necessarily true. When looking at social media marketing techniques, posting about your brand is a great way to increase brand awareness, although it doesn’t necessarily encourage engagement. As well as posting about your brand, make sure you keep up to date with all things relevant to your industry as posting about industry news will ensure you’re seen as experts in your industry. Not to forget, social media is all about being ‘social’ so try and post about your team and events which are going on in your area and even in your office…it’s a great way to give people an insight into your brand and business values.
4. Using Too Many Hashtag’s
Hashtags, on Twitter and Instagram, are undoubtly one of the best ways to drive traffic to your profile, meaning your visibility increases and so does the level of engagement, although too many hashtags #can #have #the #complete #opposite #effect as it tends to make your sentences hard to read.
Make your hastags relevant to your business and your post. If you’re an insurance company looking to attract small businesses, use hashtags such as #SME and #SmallBusiness. The number one rule when using hashtags is make sure you keep up with trends! Recently we’ve had take your dog to work day, afternoon tea week, national lazy day and many many more, so using the relevant trending hash tags will increase your visibility!
More importantly, only use hastags on platforms which support the use of them. Instagram allows you to use as many hash tags as you want to, Twitter has a restricted number of characters to be wise with your use of hashtags, LinkedIn doesn’t support the feature so stay away from hash tags.
5. Controversial Opinions
Social media thrives off of creating trends and heated discussions, although is it really something you, as a business, should be getting involved in?
Our advice? Probably not. You don’t want to be seen as unprofessional with opinions which could be seen as too controversial. Even though getting involved with conversations and trends is a great way to build your reputation, getting too involved and too opinionated, may result in a negative reputation which as a business, you definitely don’t want.
6. Broadcasting The Same Content Across All Channels
Different networks require different types, and volumes, of content. All social media platforms have different purposes, for example you wouldn’t publish a video which you took on your personal Snapchat over on your businesses LinkedIn profile.
Another thing to consider is the actual content which you’re publishing, make sure you don’t publish exactly the same content across all social media channels as the audiences on different channels have different interests, and not to mention, someone might follow you on twitter and LinkedIn so they won’t want to see exactly the same content on both channels as honestly, they’ll just get bored.
7. Spreading Yourself Too Thin
Having a social media presence on all platforms is great, although keeping them all up to date and managed may prove to be more of a challenge. Before you make a profile on every social media platform, make sure you know where your customers are, what platforms they use most and what information they interact with the most!
We Can Help
Our dedicated Social Media team understand that knowing who your customers are is one thing but being noticed by them is another. Our team can ensure that you’re noticed by the right people at the right time! Get in touch with the TMO team to find out how we can help you with your social media marketing.