Based on measurable results
Merchandising genius John Wanamaker said, “Half the money I spend of advertising is wasted. The trouble is I don’t know which half.”
We believe marketing costs can be effectively managed by refining activity based on measurable results.
Clarity over what you want to achieve, and taking purposeful steps towards it, eliminates surplus spend on unnecessary tactics.
Who are we and what can you expect?
The Media Octopus has a rich multi-sector heritage in marketing data and digital customer acquisition. We grew out of data intelligence and information is our bedrock. While marketing is often considered hard to measure, at The Media Octopus we start and end with the numbers, translating data intelligence into definitive reach, engagement, acquisition and ultimately a truly measurable ROI.