A day in the life of Jack. You could say Jack is representative of a demographic aged between 21-35, highly engaged in technology and social media channels during their day to day life. They want convenience, accessibility and expect things to be available on demand.
For businesses, this opens up a whole range of opportunities to reach your audience and interact with them through various touchpoints. Using Jack as an example, we have demonstrated a typical journey of a mutli-channel acquisition journey, with statistics and facts to consider along the way.
Although Jack’s day is just an example of a particular demographic, we hope this infographic shows how powerful digital marketing can potentially be when operated through the relevant channels to grab your audiences’ attention.
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