There are now around 2.3 Billion social media users and 91% of brands are now using social media* as a part of their integrated marketing strategy; however how many of those brands are really using social media correctly?
As a marketing tool, social media gives your clients an opportunity to get to know you and your brand. It is also a convenient and flexible platform for you to keep up to date with industry news, influences and developments. Many business owners, marketers and individuals jump into social media marketing without considering the objective, let alone how they intend on reaching their goals.
It isn’t uncommon to come across social media accounts which haven’t quite got the balance right – either they’re too robotic or they’re far too personal.
TMO is made up of digital marketing specialists who know the ins and outs of social media for business, so we’ve put together a list of what you, as a business, should be doing on social media and what, well… you shouldn’t.
Looking For Help With Your Social Media Marketing?
Here at TMO we have a distinguished social media management team who work closely with clients to implement tailored social media campaign. If you’re looking for help with your digital marketing strategy, in particular social media management, get in touch with the team.