Month: November 2013

The Media Octopus on Social Media

According to a study from GlobalWebIndex in September, Google+ beat Twitter and LinkedIn to become the second-highest most actively used social network after Facebook. Examining the usage of the top 5 social platforms – Facebook, Twitter, Google+, LinkedIn…

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Is Digital Marketing Ready For 2014

2013 has been the year for content marketing, social media, new platforms being released and Google algorithms still rearing their ugly heads.  It’s got everyone talking and has created a lot of hype and buzz across all social…

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Mobile advertising: Not just for Christmas

During the build up to Christmas this year, ‘mobile’ and ‘online’ are the buzz words around shopping, marketing and consumption. According to a forecast from PatelMiller, shoppers are expected to spend about £40bn this festive season, a significant…

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TMO’s Favourite Christmas Movies

Christmas Day is now fast approaching and everyone is starting to get into the Christmas spirit, but if you’re not quite there yet let The Media Octopus help you.  We’ve put together our top Christmas movie choices to…

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2013 set to see UK advertising spend hit a record £14bn

According to GroupM, WPP’s media buying arm, the UK ad market will be worth £13.9bn this year, with digital advertising accounting for 44.2% (£6.2bn), topping pre-financial crash levels for the first time in six years. The media investment…

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Are We Less Social Because of Social Media?

With the ever-increasing avenues of social media channels, we are constantly being bombarded with news, information, photos and more.  Social media has changed the way we communicate, allowing us to interact with far more people than you would…

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The role of a hashtag

Definition of a hashtag: word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic. The hashtag was born in August 2007 when Chris Messina…

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Brand Your Business Facebook Page

Whilst many businesses have now jumped onto Facebook, business users are now being urged to ‘grab’ their business page name, before someone else does. For large brands, branding is not a hard task and having to prove their…

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10 Content Marketing Stats from 2013

Social media marketing

As we become more immersed into the digital realm, companies are striving to find new ways to bring their products and services to market, reaching new customers and ultimately generating leads. For this to happen and for consumers…

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How Do You Communicate?

Ofcom, the independent regulator and competition authority for the UK, have released details of how we communicate in the United Kingdom.  A survey of adults were asked what methods of communication tools they used at least once a…

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