Month: January 2014

Facebook enters the TV data marketing realm

Twitter has previously been the dominant force where television data is concerned, with the microblogging site forming partnerships with the likes of Nielsen to create a specialised social media TV ratings system. The social channel disclosed in its…

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Display Internet Ads are catching up with TV advertising

Findings from Nielsen’s quarterly Global Adview Pulse report caught our eye this morning, stating that “ad spend by media type continued on trend through the first three quarters of 2013, with television and display internet advertising leading the…

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Humorous advertising: Old Spice’s fake websites are a winner

It’s great when brands have the courage to create bold, hilarious and tongue-in-cheek ad campaigns to get their message out there and get people talking. It very much depends on the product and industry, but here’s an example…

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Guest blogging is dead…well kind of!

In a recent conference, Matt Cutts, Head of Webspam at Google provocatively declared “the death of guest blogging for SEO”. This is indeed a bold statement from the power house that is Google; however, we assess to what…

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Racist abuse row sees talkSPORT ban Twitter mentions

Over the past few days an online storm has erupted as talkSPORT has banned any mention of Twitter during its broadcasts. The national radio station has blasted the social network after failing to deal with racist and abusive tweets directed…

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Inspirational talks on PPC & paid social from Biddable World

Yesterday, I stepped out of my little Northern comfort bubble and took a train down to London to attend my first ever conference, Biddable World. This event covered topics in relation to paid search, performance display and social…

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SAScon: How to break the cycle of bad SEO/marketing

Head of Organic Performance at Moneysupermarket.com, Phil Mackechnie, gave the final talk of the day at SAScon Mini Conference, a spin-off event from the main SAScon event about Search, Analytics and Social.

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SAScon: Joining the Dots – PR, Social & Search in Perfect Harmony

The fourth talk of the SAScon Mini Conference, a spin-off event from the main SAScon event about Search, Analytics and Social, saw a panel chaired by Simon Wharton (PushON) which included Andy Barr (10 Yetis), Robin Wilson (McCann…

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SAScon: Why content & context are key to making meaningful social connections

The third talk of the SAScon Mini Conference, a spin-off event from the main SAScon event about Search, Analytics and Social, saw the charismatic Dominic Burch, Head of Social at Asda, discuss why content and context are key…

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SAScon: Where Next For Metrics?

The second talk of the SAScon Mini Conference, which we attended on Friday 17th February, saw a panel which included Tim Langley of Canddi, Ryan McKay of MediaCom and David Gerrard of PushON, chaired by Richard Gregory of…

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