Month: February 2014

Our 6 point guide to using Instagram for Business

With 160 million monthly active users globally and 65 million photos being uploaded every day plus a billion likes daily, photo sharing social app, Instagram, is doing rather well for itself. According to the Facebook-owned company, users spend…

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Digital innovation in London Fashion Week 2014

This year’s London Fashion Week (LFW) highlighted just how the event is becoming as much about technological innovation as it is the clothes and fashion; with 60% of shows being live-streamed, many big name international brands used technology…

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Social messaging and music – say hello to PingTune

There have been various articles, studies and reports claiming that Facebook isn’t cool anymore, being abandoned by influential, trend-setting teens in favour of other social platforms and mobile messaging apps. The instant, simple and fun appeal of the…

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Facebook announce the acquisition of WhatsApp

Facebook has today announced the acquisition of WhatsApp for a whopping $19bn (£11.4bn) spread out across cash and shares. With the candles barely blown out from Facebook’s recent 10 year birthday celebration, they have taken another major step to…

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Brit Awards 2014 sets Twitter record

Last night’s Brit Awards generated a record breaking 4 million tweets during the live music awards, according to analytics firm @SecondSync. This is twice the number of tweets than during the previous year, while also reaching a record…

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Brit Awards Social Wall aims to connect fans and artists

Tonight sees the annual Brit Awards return to our screens, a celebration of the best music from the past 12 months. Always a highly talked about affair across various channels, this year’s is slightly different with an increased…

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Eat becomes first partner of Weve loyalty app 'Pouch'

Food chain, Eat, has become the first partner of Weve’s new consumer loyalty app, ‘Pouch’, an innovative move towards contactless payment on mobile. Described as being a “game changer” within the industry, the mobile app, set to launch…

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The nostalgic approach to advertising

Advertising: it’s a world of our making. We accept it because we assume we can at least limit our exposure to it. However, that’s easier thought than done; we’re surrounded by it everywhere, it dominates our surroundings and…

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Digital marketing spend is looking up

The gloomier days of companies tightening their belts appears to be fading away, which is great news for us all. This was highlighted by a recent bench marking report from Econsultancy/Responsys which surveyed marketers’ anticipated digital marketing spending…

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Twitter Love: Our top 10 list of people to follow

With it being nearly Valentine’s Day, we thought it was appropriate to show some love to our Twitter followers and pick out some of the best ones we’d recommend others in the digital and online marketing industry to…

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