Month: April 2014

Advertising opportunities for brands on Google+

On April 16th, Google announced a full roll-out of +Post ads, touting it as a way for brands to “make the entire web their social stream.” Giving advertisers the ability to place Google+ posts onto Google’s display advertising…

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Join our team as a Digital BDM

Over the past few months The Media Octopus has gone from strength to strength. We have expanded our client base and developed our offering to become a market leading full-service, data-led digital agency. As part of our rapid expansion,…

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Sacking of Moyes: The power of fans on social media

It was announced this morning that Manchester United manager, David Moyes, has been sacked from the club with immediate effect. It emerged on Monday that United’s owners, the Glazer family, had lost patience with Moyes after a disastrous…

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How brands can take advantage of Twitter's new layout

“Moment by moment, your Twitter profile shows the world who you are. Starting today, it will be even easier (and, we think, more fun) to express yourself through a new and improved web profile.”

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What lessons can be taken from MyBlogGuest penalisation?

On the 19th of March 2014, something happened that will change the face of guest blogging for ever… Matt Cutts, Head of Webspam at Google, announced the penalty issue of the well known large guest blogging site, MyBlogGuest….

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Social Videos: Global brands doing it right

At the recent IAB UK Digital Britain conference, Oliver Smith, Commercial Director for Unruly Media discussed the power of social video and tips on how to increase the ‘shareability’ value of visual content. It made us think about…

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Companies struggling to track ROI of content

We have all heard the phrase ‘content is king’. This has been emphasised by Google, who changed their whole search algorithm to be more focused around the quality of content and less on links; thus highlighting that now…

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Exploring the rapid increase of mobile advertising

There are many myths surrounding mobile advertising in a sector where is accelerating faster than ever before and consumer behaviour is rapidly shifting. Andy Garner, Head of Regional Sales of Admaxim, aimed to bust those myths and demonstrate…

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More Technology, More Problems?

‘The truth is that new tech brings new possibilities that did not exist before. Just as search did in the 00’s, the technology developed today is creating solutions that are changing the entire advertising landscape. For advertisers, this change…

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Seven Steps to Social Video Success – The Science of Sharing

‘There has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their neck stand…

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