Month: May 2014

Exploring advertisers' love affair with Pinterest

When Pinterest arrived on the social media scene, it was seen as a virtual scrapbook for women who loved their arts, crafts and baking. Four years on and with more than 70 million users worldwide, it still receives…

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Build email marketing campaigns like a pro

Email marketing can seem like a bit of a dark art. How do the experts get it right? Where do they get those ideas and words from? It was only after years of trying different approaches that I…

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How to develop an effective Content Marketing Strategy

You’ve heard the chat. Content marketing is the ‘thing’ right now. “Jump on board and have a go!” If you’re unclear, ‘content marketing’ is an authentic conversation with your audience. I liken it to networking – engage people…

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Twitter and TV: Embracing the World Cup

It may seem in recent weeks that it is becoming impossible to avoid tweets, posts and talk surrounding the build up to the FIFA World Cup 2014. Competition between brands is rifer than ever, as each fights to…

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From photo to footwear: Adidas launches new app

Ever wanted one of your Instagram photos to be shown to the world via your footwear? Well, thanks to a new app from Adidas, this will soon be available, allowing you to supplement the design of its ZX…

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INFOGRAPHIC: What will the 2014 FIFA World Cup cost?

Anticipation is building as the countdown to the FIFA World Cup in Brazil is on, as fans around the world are looking forward to a football-filled summer as the global event kicks off on 12th June in Sao…

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Small businesses only see half the digital picture

When you think of small businesses, the stereotypical view tends to be little to no budget to spend on marketing whilst relying heavily on good old fashioned one-to-one networking. However, with all the free tools and digital channels…

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#BestSummerEver: Malibu’s seasonal digital campaign

Time is flying fast and we’re almost into the first of the summer months, the time to enjoy sunshine, lighter nights and being outdoors. Malibu have jumped onto this sunny, positive vibe and have launched a digital and…

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Pay-By-Picture: Birds Eye launches pop-up restaurant

A combination of food and social media mixed together to form a campaign has the potential to be a recipe for success. Birds Eye have adopted this approach in their latest campaign, which sees the opening of a…

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Sony launches bespoke social network for World Cup fans

Not wanting to miss out on a prime opportunity surrounding the World Cup in Brazil, Sony has today launched a bespoke social network that will form the fundamental part of its multi-million pound sponsorship of the tournament. Curating…

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