Month: July 2014

TMO Digital Roundup: July Edition #InspiringTMO

Every day the team here at The Media Octopus picks up on news, stories and innovations from all over the web. Sometimes we write posts about them, sometimes we tweet about them, but there aren’t enough hours in…

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Delivering Effective Visual Content

Communicating with your customers, clients or potential consumers is no good if the message you’re trying to communicate isn’t retained by your audience. In the battle of social feeds, emails, blogs and websites, it’s easy for information to…

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Why athletes and brands should embrace the move to digital

We recently came across an insightful article from Forbes which captured our attention, focused on the statistic that 78% of sports fans that see a brand message on social media are more likely to have a positive perception…

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Postify: Transforming the postcard in the digital age

Postcards are a tradition that have so far stood the test of time, despite the rise of the digital age where a photo or message can be sent to our family and friends at the click of a…

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Twitter’s new research tool highlights ‘everyday’ moments

Just as Facebook has launched its new ‘Save’ feature, Twitter will also be rolling out a shiny new tool in the coming weeks, allowing brands to show the buzz of everyday moments can generate, rather than just the…

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Tips for Making the Most Out of Pinterest

We’ve written before exploring advertisers’ love affair with Pinterest, highlighting the visual nature that drives inspiration and conversation on the site as the leading force of behind its growing success.

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Say hello to Facebook's new bookmarking feature

You’re on Facebook having a nosey and see something you want to take the time to explore…but you have to get back to what you’re doing, annoyed at the thought of trailing through your feed later to find…

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Get the most out of live events for your brand

We’re coming up to August and already the events calendar has been rife with music festivals and major sporting occasions; summer certainly is a busy time of year! Thanks to our increasing dependence on mobile phones and the…

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Marketing to Women: Female Empowerment Campaigns

According to the Independent or, more particularly, Gloria Moss, reader in management and marketing at Buckinghamshire New University, women are responsible for 83% of all shopping purchases; buying 93% of all groceries, 92% of holidays and 96% of…

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A TV Dinner: The future of TV advertising

We were excited to be invited to an event hosted by the DMA and Sky in Manchester on Tuesday 15th July to discuss the big news about the future of TV advertising. The session aimed to reveal insights…

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