Month: November 2014

INFOGRAPHIC: The Customer Acquisition Journey

Customer acquisition is essentially the process of acquiring new customers or converting existing prospects into new customers for a business. While it boils down to a fairly simple concept, the actual techniques involved in keeping the costs low, engaging…

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Get clued-up on Facebook’s Updated Terms & Policies for 2015

Many of you will have already seen a notification when you log into Facebook, stating: ‘By using our services after January 1, 2015, you agree to our updated terms, data policy, and cookies policy and to seeing improved…

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The Sci-Fi Future of Healthcare Data

It’s curious how the use of data in healthcare is occurring within both the public and private sectors, and on an individual and national scale. The results are saving money, making money, reducing illness and predicting the future,…

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Data Driven Innovation

Data has long been a friend of innovation. The insight it offers into human behaviours and desires is like a window into the soul of our consumers. It tells us who they are and what they want with…

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Stats show it’s never too early to think about Christmas

During summertime, you’d think thoughts of BBQ’s, holidays, ice cream and flip flops are on the brain, although data from the Royal Statistical Society has found that this is the time we start thinking about Christmas. Although the…

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Key findings: The Global Review of Data-Driven Marketing & Advertising

A recent study published by GlobalDMA in partnership with the Winterberry Group caught our eye, titled ‘The Global Review of Data-Driven Marketing & Advertising’. Why? Because being ‘data-driven’ is a crucial and exciting time within the marketing sphere…

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Meet Our New Account Executive, Becky Excell!

As part of our continued growth, The Media Octopus is pleased to welcome the newest member of our Client Services team, Becky Excell, as our new Account Executive. After graduating with a First Class degree in Business Management with a strong…

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The Internet of Things: Where is Tech Taking Us?

The Internet of Things, or IoT as it’s known for short, is becoming a big trend in the world of digital and tech. According to Google Trends, the amount of searches and news related to it has shot…

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Twitter Aims to Win Over Developers With New Platform

You may have heard in recent news that Twitter, which has been known to have a strained relationship with external developers, has launched new tools which aim to bring tweets into third part apps. Say hello to Twitter…

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