Month: March 2015

BBC Launches #GE2015 Instagram Channel

In a bid to engage with younger audiences in the run up to the General Election 2015, the BBC have today officially launched a dedicated pop-up Instagram channel to broaden their social media offerings.   26 Mar: #GE2015…

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Will 2015 be the first truly 'social' election?

Although the election of Barack Obama to the US Presidency (2008 and 2012) was hailed as ‘the social media election’, the question on many peoples’ minds in the run-up to the 2015 elections is geared more so around…

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Why Your Business Needs Video RIGHT NOW

If a picture is worth a thousand words, a video is worth 1.8 million.   No really. That’s the stat, according to James McQuivey, Digital Disruption Analyst and Researcher at Forrester.   Furthermore, 100 million people watch video…

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Top 10 Tips for Growing Your Brand’s Blog

Your company blog has the flexibility to have its own voice and acts as an area to share opinions and thoughts on industry news, to inform others on specific subjects, helping to build authority with your readers. While…

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Women & Marketing: Campaigns Doing it Right

Women influence 80% of buying decisions in the UK, and are expected to own 60 percent of all personal wealth by 2025. Yet brands can still get it wrong when it comes to marketing to women.   One of our…

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The 7 Golden Rules of Digital Marketing

These seven golden rules are the summation of our collective experience in Digital Marketing. Based on the success and failures of our work across social, content, web, email and search these rules stem from the patterns and behaviours…

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Email Marketing: Start Using It as Part of Your Multi-Channel Strategy

Email marketing is one of the easiest ways to communicate your products, services or expertise to both current and potential prospects as it lets you start the conversations going which help to develop the kind of relationship that eventually…

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The next step in mobile payments: Facebook Messenger

The mobile payment trend is growing at a rapid pace, with Forrester Research estimating that this will nearly triple in volume from $52 billion last year to $142 billion by 2019. With such a vast potential, it may…

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