Month: April 2015

The Six Guiding Principles of Email Marketing

Email marketing can be a tricksy beast. The only way to really know what will work is to start communicating and that can be daunting task if you’ve not approached your customers or prospects before.   But there…

Read More »

Is Pinterest Overtaking Google As A Search Engine?

Sadly we missed the Social Media Marketing World 2015 #SMMW15 event in San Diego last month, but thanks to Donna Moritz’s write-up on Social Media Examiner, we feel up-to-date with the key points raised in discussions about digital…

Read More »

How to Measure Your Social ROI

Social is the trend that stuck. For marketers across every sector and industry, social platforms are delivering brand awareness and sales, earning the resource and investment they increasingly demand.   Frequently however, social remains a must-do activity that lacks…

Read More »

How Data is Being Utilised in the General Election

Data is key when it comes to monitoring and analysing activity, and in the run-up to the General Election there is even more prominence on overseeing how the public are talking about the main parties and leaders.  …

Read More »

Everything You Need to Know to Get Started with Market Research [INFOGRAPHIC]

So, you’re thinking about launching a new product, a new marketing strategy or campaign. Where does research register on your radar?   It’s easy to overlook research and insight in favour of activating campaigns and achieving results. When…

Read More »