Month: July 2015

The Rise and Fall of Google+

Back in September 2014, we wrote about how Google+ has always seemed to have been an underdog in the social media world since its launch in 2011, from both a consumer and marketer’s approach. At the time, the…

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#BigSocial Creating Engaging Social Media Content

The fourth talk of the day at The Big UK Social Media Conference #BigSocial, was delivered by the charismatic Yossi Erdman, Head of Brand & Social Media at ao.com, who stole the show throughout his amusing presentation about…

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#BigSocial: Improving Facebook Marketing

A breath of fresh air, Mari Smith took command of the stage for the fourth talk of the day at The Big UK Social Media Conference #BigSocial, Facebook Marketing Expert delved straight in, highly recommending brands to plan…

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#BigSocial: Engaging Audiences Through Loyalty Programmes

Opening up the third talk of The Big UK Social Media Conference #BigSocial, Andy Nemes (Head of Sales at Antavo) asked us a significant question: do loyalty cards REALLY drive loyalty? 95% of UK customers have at least…

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#BigSocial: Powerful Twitter Strategies

Following a huge applause from the audience, Lilach Bullock was the second speaker of the day at The Big UK Social Media Conference #BigSocial ready to discuss powerful Twitter strategies. Kicking things off with the statement that it’s…

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#BigSocial: The Importance of Purpose and Authenticity

First up on the day of The Big UK Social Media Conference #BigSocial was ‘content, PR and social lover’, Sharon Flaherty, also known as the MD of BrandContent, a boutique content marketing consultancy. Since people spend about 30%…

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