Month: October 2016

How Could Virtual Reality Influence Marketing?

Virtual reality has experienced a surge in interest through recent years, with many experts arguing it is one of the most exciting technologies to emerge. VR is expected to revolutionise many industries by providing better training, greater immersion…

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Don’t Ignore Compliance- It Won’t Ignore You

The Information Commissioner’s Office has fined businesses more than £2 million pound in the last two years, due to breaches in compliance procedures. The government’s data protection regulator, known as the ICO, issued 49 monetary penalties including a…

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How Can Marketers be Sure They Are Making the Most of Their Data?

Businesses now operate in an environment in which data rules. With so much consumer data being collected online, it is often difficult to know what to do with it, how to analyse it and how to establish whether…

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TV win for The Media Octopus

The Media Octopus has secured the TV account of phone recycling giant Envirofone following the success of the social media brief previously awarded to TMO. READ THE FULL ARTICLE HERE IN PROLIFIC NORTH or HERE IN DECISION MARKETING

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Why Content Remains King, Even in a Digital World

It is now two decades since Bill Gates told us that ‘content is king’ and although many businesses have tried to prove that times have changed and the maxim is no longer relevant, it remains a cornerstone of…

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