Month: February 2017

Google launches automated call extensions for mobile ads

Google is launching automated call extensions for mobile ads, to roll out across Display and Search networks for businesses using AdWords. The update will enable potential customers to dial businesses via a Google ad, by placing a phone…

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Coffee engineers behind The Oomph unveil fats we should avoid

THIS MONTH, we endeavoured to seek a good liquid alternative to get us through Dry January. Not only did we want to kick alcohol for 31 days, but this persistent need to throw back a beverage with the ability to…

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WATCH: How to generate leads through remarketing

Remarketing can drive ROI (Return on Investment) for all types of advertisers and businesses, by reconnecting people to relevant ads across their different devices¹ Have you ever viewed a dress on your favourite online store, and found that…

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Manchester Metropolitan University to strengthen relationship with The Media Octopus

Manchester Metropolitan University will strengthen ties with digital marketing agency The Media Octopus this year. The Manchester-based agency will contribute to undergraduate and postgraduate learning by providing industry knowledge and resources to the university’s digital marketing courses. Jeff…

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Facebook: Monetised trends that will dominate 2017

Facebook is going video first, with user experience being at the heart of 2017’s dominating trends. Here we explore some of the monetised features we are excited about this year…

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