Are you still mapping out your marketing strategy for the rest of the year and into next? If so, it’s highly likely that you’ll face questions regarding tactics and how best to implement them.
To help you make sense of what a digital marketing strategy in 2018 looks like, we’ve taken a closer look at some of the latest digital marketing buzzwords to see how many of them will actually make a positive difference to your marketing efforts:
If you’ve ever found yourself needing to check the opening hours of your local shop, or you’ve wanted to find out the ingredients that go into a dish, the chances are you’ve reached for your phone to get the information you require. These reasons to reach for your phone, whether you’re conducting research, searching for a home, or even to settle an argument, have been dubbed ‘micro-moments’, and a successful digital marketing strategy will try to master those moments.
Although it may sound complicated, it’s actually pretty simple; today customers expect brands to supply them with reliable information whenever they desire it. All you have to do is be ready. Brands with informative, reliable, engaging and regularly updated content stand a better chance of being there for customers when a ‘micro-moment’ occurs.
If you hear the term visualisation being used, it’s nothing to worry about – it basically means video content. With an estimated eight billion videos being consumed each day on Facebook alone, it’s no surprise that brands are increasingly looking to optimise their video content.
Videos tend to make the audience connect to the message on a deeper level, particularly if there are interactive elements involved. That means they’re also far more likely to share the content, and shareable content should be a part of any good digital media strategy.
Smart content has been defined as ‘content that has been personalised intelligently in order to meet your customer’s needs’. Building smart content looks set to be a key trend of 2018 and potentially beyond as it promotes the fact that there are different buyer personas. In turn, that then creates better communication, which is able to fit each customer’s needs and requirements.
Sound complicated? It actually isn’t. In fact, all you need to do is give your content a more personal touch. Brands that optimise their call to actions and direct them towards specific users do much better than those who just use generic ones. This means that by simply sending personalised, customer-oriented messages, you could be going a long way towards giving your company a digital marketing edge over your competitors.