Does Social Media Engagement help your Google Rankings?

As a business owner, you will always be looking for ways to promote your business and drive more quality, targeted traffic. There are many ways of doing this; such as social media engagement and SEO practices. Can both aid your business? Read on to find out why you can use your social media to boost your Google rankings.

Are They the Same Thing?

The short answer here is no! Social media engagement is not the same as your Google ranking. There is very little known about Google’s search algorithms to help work out an ideal path, but we know enough to be able to take some safe steps forward.

We know that a social media presence per se does not immediately equal a good Google ranking. However, what we do know is that links between Twitter and Facebook help to increase Google rankings. By tweeting and posting using your brand’s name, you will begin to be associated with keywords that are not linked to your brand.

For example, if you run a clothing store then a search for “women’s jumpsuits” will not initially bring up your store in the search engine. With some effort on your part, it may eventually.

There are some pitfalls, so always make sure your social media is being handled by someone skilled in the process and is above all professional.

Promotion

First and foremost, social media is one of the quickest and easiest ways to let your customers know about your products and services. Through active use of social media like Facebook, Twitter, and Instagram, you can not only display everything your company has to offer but also throw out some promotions to entice new customers.

Promotional codes, flash sales and seasonal offers can all be announced through your social media pages. These can be used to link through to your website. Link building is one of the key areas of good SEO practice. Build good content on your site and then encourage traffic through to the website using your social media presence.

Increased Traffic

As mentioned above, social media pages can be used to direct traffic back to your own site. If you provide high-quality site content, that will encourage people to stay on your site and see more of what you have to offer. This will obviously increase overall traffic on your site, resulting in your site rising up the Google Ranks.

Increased Brand Awareness

Social media is used by companies mainly to increase their brand awareness. Create interesting and thought-provoking social media campaigns which will stay in consumers’ minds and encourage them to seek you out.

There are many ways of doing this. Consider reaching out to social media influencers for either a shout-out or even a sponsored deal if you have the budget. This gives your products the chance to be broadcast to a much wider audience than if you kept your social media within your own networks. A positive brand reputation will lead to more people seeking you out and browsing your products.

In pre-Internet days just about everyone would scour the tabloids for the latest mention of what a celebrity wore, or what their favourite exercise regime was. Now, people turn to social media like Instagram to find out what their favourite influencers are using. Don’t discount this form of marketing. It is a very lucrative and successful way to grow your brand awareness and jump up the Google rankings.

Using your social media to increase your Google rankings may seem like a time-consuming process but it is one of the better ways to build yourself a reputable online audience. If you would like some help developing your own online presence, here at The Media Octopus we have a whole range of different services including social media management. Together, we can work towards getting your brand the recognition it deserves.

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About the Author: Emma Fletcher