The Changing Face of Digital Marketing

Any business needs to ensure that they are always keeping on top of the latest digital market trends. Digital marketing is constantly evolving and changing to keep pace with new technologies and the public’s ever-changing perception of their on-line world. This article will examine some of the ways in which digital marketing is changing, and what you need to do to ensure your business is not left behind.

Year-to-Year Change

The way we use the internet has changed even in the last few years. in 2015 we saw the first time that more people used mobile internet over desktop machines or laptops, and the numbers have been steadily increasing ever since. However, some companies are steadfastly still refusing to make mobile-friendly web content.

Many people are turned off by having to click around an awkward website on their mobile. In fact, 57% of users say that would not recommend a poorly designed site. Can you afford to garner such a bad reputation? Mobile browsing should be at the forefront of your web design; the longer you put it off, the more irrelevant you will become.

Social Media

Nearly everyone nowadays has their own social media accounts on at least one of the big platforms; between Facebook, Twitter, and Instagram. When the internet began, social media didn’t exist. Instagram was only launched in 2010 but it is now one of the the most widely used platforms on the market.

We all see ads – both targeted and random – and the social media magnates are making it even easier for us to buy. You only need to click the link provided on the ad and you are taken straight through to the product on the company website, ready to be added to a bag and bought.

Any smart business owner needs to learn how to effectively manage and market their social media to bring in maximum traffic. The Media Octopus offers social media management as one of our many marketing services. If you want some help towards maximising your social media usage, contact us today.

Search Engine Optimisation

This intriguing little technique (also known as SEO) has been around since the early 2000s. As soon as it became apparent that the internet was here to stay, companies flocked to SEO specialists to make sure their websites were up there with the greats. In the old days, SEO could be achieved with link spamming and other unsavoury techniques. Nowadays, it needs a lighter, more organic touch, although it is still really easy to make a mistake.

To get the most out of SEO, you need to find your own specialist. There are plenty of talented candidates and agencies out there who can help your website rise up the rankings.

Content Marketing

Over the years, digital marketing has become a lot less aggressive and much more user-friendly. One of the best ways to appeal to your audience nowadays is through a blog. Many different companies nowadays make use of a blog to appeal to their chosen audience. Blogging used to be used only by private individuals as an online diary of sorts. It is now a fantastic tool for any company to use to showcase their products and other points of interest within their individual industry.

From the consumer’s perspective, these blogs are softer than a hard sales technique. They can be used in such a way as to encourage visitors to view more of the website, or they can click off the page with no obligation.

From the developer’s point of view, a blog offers the chance to combine tailored marketing with SEO practices. It is the opportunity to produce pages worth of content with targeted keywords and meta descriptions, all primed to help your website rise up the search rankings.

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About the Author: Emma Fletcher