If you have a website that is taking more than a second to load, this is a massive problem that could have a big impact on your business. Did you know that having just a one second delay in your page load time equates to a 7% loss in conversions, 16% decrease in customer satisfaction and 11% fewer page views? As you can see, these are big numbers and just those few seconds in delay time can massively impact your sales. In 2018, having a fast website is absolutely essential and here we will be taking you through our top tips as to how you can improve your site speed.
Reduce Image Sizes
Images on your website can play a massive part in its loading speed times as they can be quite large files. However, you won’t want to remove them altogether, so what is the solution? To compress your images! This will reduce their size and so it won’t take nearly as long for the page to upload them. To reduce your images file sizes, you can crop the images or resize them to a specific width. This should be a priority for any business and you can now even install plugins that will automatically resize your images to keep the site page speed high. You will also need to make sure that you are using the correct file types for these images and for most images your best option is to go for the JPG.
External Hosting Platforms
In addition to images, it is also vital that you have any videos on your site hosted on an external platform as these can massively slow down your website. Don’t upload videos directly to your website as this will take up a lot of space on your server and it can also make your videos buffer a lot more frequently. Your best option is to host your video on a different third-party service such as Vimeo or Youtube. You can then embed the video on your website to give you faster loading times and to save space.
Get Rid of Unused Plugins
If you have a WordPress website, you will already know that there are many amazing benefits from plugins. They can massively improve user experience and are very easy to install, however, if your website has too many plugins this can start to cause some major issues for your site speed. They can massively slow your site down and create security issues and they can even cause your site to crash. Evaluate the plugins that you have, even if it is not many, and if they are outdated or inefficient, get rid of them as they can have a negative impact on the speed of your website.
Redirects are sometimes necessary when you have to move and delete pages and they are usually the best way to eliminate any issues with broken links. The problem is that when you have too many of them, this can create more HTTP requests which will decrease your site loading speed, particularly for mobile devices. The ideal here is to eliminate them entirely from your website, but if you cannot do this, try and keep them to an absolute minimum.
Minimise HTTP Requests
When it comes to downloading a site page, the most time-consuming part is downloading all the different elements including stylesheets, images and scripts. It takes a HTTP request for each of these elements, so the more content you have on the page, the longer it will take to load. Look through your files and delete any that are unnecessary before reducing the number of HTTP requests and combining the files. You can minify and combine them into one file to make for quicker site page loading.
Contact The Media Octopus today for help reducing your site loading speed.