Month: January 2019

Goal Setting in Google Analytics

One essential aspect of digital marketing is an effective method of measuring results. When data is not measurable, it will be impossible to gauge whether or not goals are met and all good digital marketing agencies assign important…

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Are Links Still Important in SEO?

SEO is consistently evolving with algorithms that change all the time. This dynamism poses a significant challenge for those who capitalise on SEO for marketing. One mistake is the assumption that using links is no longer relevant in…

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When to use Google Ads and when to use Facebook Ads

In the world of online marketing, Google Ads and Facebook advertising have always been touted against each other. Many experts often highlight why one is better than the other. Unfortunately, if you are new to online marketing, you…

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