Author: Emma Fletcher

Full-Service Digital Marketing Campaigns – The Key to Success and ROI

In a world that is highly dependent on digital channels, marketing also means promoting a brand online to increase customer share and sales. If you want to reach your target audience efficiently, advertising and marketing activities need to…

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Goal Setting in Google Analytics

One essential aspect of digital marketing is an effective method of measuring results. When data is not measurable, it will be impossible to gauge whether or not goals are met and all good digital marketing agencies assign important…

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Are Links Still Important in SEO?

SEO is consistently evolving with algorithms that change all the time. This dynamism poses a significant challenge for those who capitalise on SEO for marketing. One mistake is the assumption that using links is no longer relevant in…

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When to use Google Ads and when to use Facebook Ads

In the world of online marketing, Google Ads and Facebook advertising have always been touted against each other. Many experts often highlight why one is better than the other. Unfortunately, if you are new to online marketing, you…

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How To Improve Your Site Speed

If you have a website that is taking more than a second to load, this is a massive problem that could have a big impact on your business. Did you know that having just a one second delay in…

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Advantages of using an Agency for Google Ads

Paid advertising on Google is known as Pay Per Click, or PPC for short. In the past decade, PPC has taken on a life of its own and now every business wants to make sure that their name…

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Do I need Google My Business and how do I get on Google Maps?

If your business is not already on Google My Business, what are you waiting for? This is one of the easiest ways in which you can improve the appearance of your website in the search results, but there…

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Why does my website say NOT SECURE in Google Chrome?

You have finally finished the perfect website for your business. However, when you launch it, the browser bar comes up in red with the words ‘Not Secure’. What does this mean and how can you fix it? Read…

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The Media Octopus Announced as a Finalist for the Web Development Project of the Year Accolade at the Digital Entrepreneur Awards 2018

This week, The Media Octopus has been shortlisted as a finalist for the Web Development Project of the Year at the 2018 Digital Entrepreneur Awards (DEAs). The DEAs are the only national awards dedicated to championing digital entrepreneurialism and innovation…

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The Changing Face of Digital Marketing

Any business needs to ensure that they are always keeping on top of the latest digital market trends. Digital marketing is constantly evolving and changing to keep pace with new technologies and the public’s ever-changing perception of their…

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