BBC Launches #GE2015 Instagram Channel In a bid to engage with younger audiences in the run up to the General Election 2015, the BBC have today officially launched a dedicated pop-up Instagram channel to broaden their social media offerings. 26 Mar: #GE2015 – What Cameron and Miliband think of each other. #BattleForNumber10 #Election2015 #DavidMiliband #DavidCameron The Prime Minister and opposition leader tell a Channel 4 and Sky News election special programme what they think of one another. Full story: bbc.in/leaders #Cameron #Miliband #Election A video posted by BBC Election (@bbcelection) on Mar 26, 2015 at 5:41pm PDT The channel so far includes a variety of Instagram video clips which help to condense and explain news pieces surrounding the election so far, as well as 15 second introductions to the party leaders and additional clips from the general public on party ideas. 27 Mar: #GE2015 – Miliband grilled. #BattleForNumber10 #Election2015 #UKElection #EdMiliband The Labour Party leader is questioned by Jeremy Paxman, Kay Burley and a studio audience in a Channel 4 and Sky News election special. Full story: bbc.in/leaders #Miliband #Cameron #Election #ZaynMalik #OneDirection #BBCShorts #BBCElection A video posted by BBC Election (@bbcelection) on Mar 26, 2015 at 11:14pm PDT The past four general elections have recorded the lowest ever voter registration rates, according to the Electoral Commission, with young people paparticularly absent from the voters’ register. With fears mounting that this election will see even fewer young people even making the effort to register to vote, let alone actually making it to the polling stations, today’s official launch confirms another attempt to encourage the younger generations to become more engaged with politics. 27 Mar: #GE2015 – Cameron grilled.#BattleForNumber10 #Election2015 #UKElection #DavidCameron The Prime Minister faces questions from Jeremy Paxman, Kay Burley and a policeman with a similar name to One Direction star Zayn Malik’s during a Channel 4 and Sky News election special. The reference to breakfast cereal relates to Mr Cameron’s interview with the BBC, when he said serving three terms as prime minister was too many, like trying to eat to eat three Shredded Wheat. Full story: bbc.in/leaders #Cameron #Miliband #Election #ZaynMalik #OneDirection A video posted by BBC Election (@bbcelection) on Mar 26, 2015 at 11:13pm PDT Anything that seeks to engage a wider range of voters is a good thing, but with only 685 at the time of writing it remains to be seen whether this new channel will be successful at engaging the younger demographic of voters. What are your thoughts? Tweet us over @themediaoctopus and let us know!