How to calculate ROI with your Digital Marketing

ROI, or return on investment, is one of the most important statistics your company is going to look at during their period of digital marketing. Expressed as a percentage, it is used to determine a company’s profitability and…

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When to use Google Shopping

Usually when we shop online, we have a very precise list of shops which we might want to visit. Whether it is checking out the latest fashions on websites like PrettyLittleThing and Very, or searching for furniture at…

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How to get Local Links

Link building is one of the most important parts of SEO. Planning your links and how you are going to increase your stance on the rankings can seriously help to determine how much traffic your site receives. However,…

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Google E-A-T Update Explained

Google regularly update their system in order to make sure that all of their features are accurate and that search results are as defined as possible. Of course, this can cause problems for many companies who don’t keep…

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Google Ads – What Are Dynamic Ads?

Google AdWords – What are Dynamic Ads? In digital marketing, Google is leading the way in creating technology that allows companies to promote their business and target the right customers. Google Ads has been around for many years…

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Full-Service Digital Marketing Campaigns – The Key to Success and ROI

In a world that is highly dependent on digital channels, marketing also means promoting a brand online to increase customer share and sales. If you want to reach your target audience efficiently, advertising and marketing activities need to…

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Goal Setting in Google Analytics

One essential aspect of digital marketing is an effective method of measuring results. When data is not measurable, it will be impossible to gauge whether or not goals are met and all good digital marketing agencies assign important…

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Are Links Still Important in SEO?

SEO is consistently evolving with algorithms that change all the time. This dynamism poses a significant challenge for those who capitalise on SEO for marketing. One mistake is the assumption that using links is no longer relevant in…

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When to use Google Ads and when to use Facebook Ads

In the world of online marketing, Google Ads and Facebook advertising have always been touted against each other. Many experts often highlight why one is better than the other. Unfortunately, if you are new to online marketing, you…

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How To Improve Your Site Speed

If you have a website that is taking more than a second to load, this is a massive problem that could have a big impact on your business. Did you know that having just a one second delay in…

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