GDPR: Our Interpretation of the ICO’s Guidance on Profiling

Fill in your contact detail and we’ll send you a… If you work within a data-driven business handling or processing data, you will be aware of the guidance released by the Information Commissioner’s Office (ICO) and Article 29…

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CLUB WEMBLEY GIVEAWAY: Tickets to Community Shield Final 2017

  We feel a little customer appreciation is in order ✨ We are giving away 2 x pairs of tickets to the 2017 Community Shield at Wembley Stadium*, courtesy of this month’s newsletter sponsor Club Wembley. Teams will be announced 27th May, following the…

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The Media Octopus wins marketing launch contract with up-and-coming renewable energy company

Manchester agency The Media Octopus has won the digital campaign for solar business EMMO Energy. TMO is being tasked with a major lead generation program and will manage an integrated marketing campaign, incorporating paid social media and digital…

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EMMO Energy is lighting up the solar industry… just six months after launch

“People think we’re crazy going into the solar industry,” says EMMO Energy’s Ellie Williams, who co-founded the family business. “The industry’s cold, there’s no money in it anymore,” She said, “But I think they’re wrong. “There is a…

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TMO wins digital account of solar start up; EMMO Energy

TMO will build the full digital lead generation strategy for EMMO Energy.  Having worked extensively in the solar space, TMO know the industry inside out. READ THE FULL STORY HERE IN PROLIFIC NORTH

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Google launches automated call extensions for mobile ads

Google is launching automated call extensions for mobile ads, to roll out across Display and Search networks for businesses using AdWords. The update will enable potential customers to dial businesses via a Google ad, by placing a phone…

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Coffee engineers behind The Oomph unveil fats we should avoid

THIS MONTH, we endeavoured to seek a good liquid alternative to get us through Dry January. Not only did we want to kick alcohol for 31 days, but this persistent need to throw back a beverage with the ability to…

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WATCH: How to generate leads through remarketing

Remarketing can drive ROI (Return on Investment) for all types of advertisers and businesses, by reconnecting people to relevant ads across their different devices¹ Have you ever viewed a dress on your favourite online store, and found that…

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Manchester Metropolitan University to strengthen relationship with The Media Octopus

Manchester Metropolitan University will strengthen ties with digital marketing agency The Media Octopus this year. The Manchester-based agency will contribute to undergraduate and postgraduate learning by providing industry knowledge and resources to the university’s digital marketing courses. Jeff…

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Facebook: Monetised trends that will dominate 2017

Facebook is going video first, with user experience being at the heart of 2017’s dominating trends. Here we explore some of the monetised features we are excited about this year…

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