Let’s be Social with Facebook

Facebook was the talk of 2013 with many changes taking place, designed to help marketing departments reach their target audiences and achieve their objectives.  The most important and powerful update was the new-look News Feed, better Page Insights…

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A look into the impact of Black Friday and Cyber Monday

The end of November and beginning of December signal a time for consumers to indulge in a spending frenzy, as both Black Friday and Cyber Monday have allowed shoppers to enjoy discounts thanks to retailers dramatically slashing prices….

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Wear Your Christmas Jumper For A Good Cause

The Media Octopus

At The Media Octopus we’re starting to feel festive as we excitedly talk about Christmas shopping, food, presents and parties in the office. However, we realise that this merry season isn’t just about the fun stuff; it’s about…

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The Media Octopus on Social Media

According to a study from GlobalWebIndex in September, Google+ beat Twitter and LinkedIn to become the second-highest most actively used social network after Facebook. Examining the usage of the top 5 social platforms – Facebook, Twitter, Google+, LinkedIn…

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Is Digital Marketing Ready For 2014

2013 has been the year for content marketing, social media, new platforms being released and Google algorithms still rearing their ugly heads.  It’s got everyone talking and has created a lot of hype and buzz across all social…

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Mobile advertising: Not just for Christmas

During the build up to Christmas this year, ‘mobile’ and ‘online’ are the buzz words around shopping, marketing and consumption. According to a forecast from PatelMiller, shoppers are expected to spend about £40bn this festive season, a significant…

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TMO’s Favourite Christmas Movies

Christmas Day is now fast approaching and everyone is starting to get into the Christmas spirit, but if you’re not quite there yet let The Media Octopus help you.  We’ve put together our top Christmas movie choices to…

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2013 set to see UK advertising spend hit a record £14bn

According to GroupM, WPP’s media buying arm, the UK ad market will be worth £13.9bn this year, with digital advertising accounting for 44.2% (£6.2bn), topping pre-financial crash levels for the first time in six years. The media investment…

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Are We Less Social Because of Social Media?

With the ever-increasing avenues of social media channels, we are constantly being bombarded with news, information, photos and more.  Social media has changed the way we communicate, allowing us to interact with far more people than you would…

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The role of a hashtag

Definition of a hashtag: word or phrase preceded by a hash sign (#), used on social media sites such as Twitter to identify messages on a specific topic. The hashtag was born in August 2007 when Chris Messina…

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