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Goal Setting in Google Analytics

One essential aspect of digital marketing is an effective method of measuring results. When data is not measurable, it will be impossible to gauge whether or not goals are met and all good digital marketing agencies assign important…

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When to use Google Ads and when to use Facebook Ads

In the world of online marketing, Google Ads and Facebook advertising have always been touted against each other. Many experts often highlight why one is better than the other. Unfortunately, if you are new to online marketing, you…

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Do I need Google My Business and how do I get on Google Maps?

If your business is not already on Google My Business, what are you waiting for? This is one of the easiest ways in which you can improve the appearance of your website in the search results, but there…

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Why does my website say NOT SECURE in Google Chrome?

You have finally finished the perfect website for your business. However, when you launch it, the browser bar comes up in red with the words ‘Not Secure’. What does this mean and how can you fix it? Read…

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Does Social Media Engagement help your Google Rankings?

As a business owner, you will always be looking for ways to promote your business and drive more quality, targeted traffic. There are many ways of doing this; such as social media engagement and SEO practices. Can both…

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Is it worth spending some of my SEO budget on optimising for Bing?

In SEO circles, you will hear the word Google more times than you would in any other conversation. However, this industry titan is not the only search engine. You may initially scoff, but Bing is another option for…

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Google launches automated call extensions for mobile ads

Google is launching automated call extensions for mobile ads, to roll out across Display and Search networks for businesses using AdWords. The update will enable potential customers to dial businesses via a Google ad, by placing a phone…

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Advertising on Social: Think Beyond Facebook

With a growing number of users searching for information through social, businesses are adapting their advertising strategies to communicate with potential customers in new ways. However, the cost of advertising on social media, particularly Facebook, has risen to…

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Could Instagram Adverts Benefit Your Business?

Finally! It’s possible for businesses small and large to get in front of Instagram’s 14 million monthly active users after paid for advertising has officially been rolled out across the platform. Instagram is a great way of building…

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INFOGRAPHIC: Lead Generation – Getting The Perfect Mix

Just like a cocktail, lead generation is all about how you mix channels to determine how this fares with your target audience. You want to offer the right amounts of key elements like substance, flavour and sweetness –…

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