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Google launches automated call extensions for mobile ads

Google is launching automated call extensions for mobile ads, to roll out across Display and Search networks for businesses using AdWords. The update will enable potential customers to dial businesses via a Google ad, by placing a phone…

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Advertising on Social: Think Beyond Facebook

With a growing number of users searching for information through social, businesses are adapting their advertising strategies to communicate with potential customers in new ways. However, the cost of advertising on social media, particularly Facebook, has risen to…

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Could Instagram Adverts Benefit Your Business?

Finally! It’s possible for businesses small and large to get in front of Instagram’s 14 million monthly active users after paid for advertising has officially been rolled out across the platform. Instagram is a great way of building…

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INFOGRAPHIC: Lead Generation – Getting The Perfect Mix

Just like a cocktail, lead generation is all about how you mix channels to determine how this fares with your target audience. You want to offer the right amounts of key elements like substance, flavour and sweetness –…

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Taking The Lead: Customer Acquisition Barometer 2015

Acquiring new customers is essential for business growth, so knowing where to find them and what works is not just useful; it’s essential. Come and join us and the DMA at London’s Ham Yard Hotel on 15th October…

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Dropping Letters for #MissingType Campaign

‘The Medi ctpus’. That’s our temporary name.   Why? As part of National Blood Week (8th – 14th June 2015), NHS Blood and Transplant have launched a campaign to get more people to give more blood.   Currently…

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INFOGRAPHIC: Multi-Channel Attribution Journey

A day in the life of Jack. You could say Jack is representative of a demographic aged between 21-35, highly engaged in technology and social media channels during their day to day life. They want convenience, accessibility and…

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How Media Consumption and Use Has Changed in a Decade

We’re always keeping our ear to the ground when it comes to news, updates and recent studies about all things digital marketing and media. Which is why Ofcom’s Media Use and Attitudes 2015 report particularly caught our eye,…

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What makes a successful B2B social campaign?

Social media advertising has grown massively over the past few years, providing creative and impactful ways of reaching and engaging with online audiences. While it can be perceived that social media thrives better in the B2C sphere, recently B2B…

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Google introduces transparency for marketers’ video ads

As part of its goal of ‘full transparency’ for marketers, Google have announced viewability reporting across its ad platforms. This means that now, brands who publish video ads via DoubleClick will know whether their content is being watched…

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