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How Can Marketers be Sure They Are Making the Most of Their Data?

Businesses now operate in an environment in which data rules. With so much consumer data being collected online, it is often difficult to know what to do with it, how to analyse it and how to establish whether…

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3 Ways to Increase Your Mobile Data List.

When looking at statistics, it is clear that the UK has become a country distracted by technology. Over 76% of adults own a smartphone, out of that 76% , 60% use their phone at work, 42% admit to…

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5 Ways to Improve Your Content Marketing Strategy Using Data

Talk about the role of data in this area has mostly been limited to disciplines like keyword research and influencer identification. When we say data, we mean the numbers behind your social media campaigns, for example how many…

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The facts of 3rd party consent

Consumer views on how they like to be acquired as a customer. READ MORE IN DECISION MARKETING

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How Big Data Can Solve Marketers’ Social Engagement Challenges

A buzzword that’s been around for a while now, ‘big data’ refers to the increasing volume of data captured by an organisation via multimedia channels, social media and the internet. Together, this contributes to the growth in data…

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Marketers: How well do you know your customer acquisition landscape?

Following the success of the inaugural Customer Acquisition Barometer (CAB) in 2014, we are delighted to announce the DMA are launching the second round in exclusive partnership with us. As one of the UK’s leading customer acquisition specialists,…

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How Data is Being Utilised in the General Election

Data is key when it comes to monitoring and analysing activity, and in the run-up to the General Election there is even more prominence on overseeing how the public are talking about the main parties and leaders.  …

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How to Balance Customer Feedback with Data

“Everybody lies” The credo of Dr Gregory House – and we agree. People do lie and often not knowingly. Let’s say for example, you ardently believe Fairy Liquid is the best washing up liquid of all time. However,…

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The Sci-Fi Future of Healthcare Data

It’s curious how the use of data in healthcare is occurring within both the public and private sectors, and on an individual and national scale. The results are saving money, making money, reducing illness and predicting the future,…

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Data Driven Innovation

Data has long been a friend of innovation. The insight it offers into human behaviours and desires is like a window into the soul of our consumers. It tells us who they are and what they want with…

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