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Goal Setting in Google Analytics

One essential aspect of digital marketing is an effective method of measuring results. When data is not measurable, it will be impossible to gauge whether or not goals are met and all good digital marketing agencies assign important…

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Are Links Still Important in SEO?

SEO is consistently evolving with algorithms that change all the time. This dynamism poses a significant challenge for those who capitalise on SEO for marketing. One mistake is the assumption that using links is no longer relevant in…

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When to use Google Ads and when to use Facebook Ads

In the world of online marketing, Google Ads and Facebook advertising have always been touted against each other. Many experts often highlight why one is better than the other. Unfortunately, if you are new to online marketing, you…

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How To Improve Your Site Speed

If you have a website that is taking more than a second to load, this is a massive problem that could have a big impact on your business. Did you know that having just a one second delay in…

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Do I need Google My Business and how do I get on Google Maps?

If your business is not already on Google My Business, what are you waiting for? This is one of the easiest ways in which you can improve the appearance of your website in the search results, but there…

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Why does my website say NOT SECURE in Google Chrome?

You have finally finished the perfect website for your business. However, when you launch it, the browser bar comes up in red with the words ‘Not Secure’. What does this mean and how can you fix it? Read…

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Does Social Media Engagement help your Google Rankings?

As a business owner, you will always be looking for ways to promote your business and drive more quality, targeted traffic. There are many ways of doing this; such as social media engagement and SEO practices. Can both…

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Is it worth spending some of my SEO budget on optimising for Bing?

In SEO circles, you will hear the word Google more times than you would in any other conversation. However, this industry titan is not the only search engine. You may initially scoff, but Bing is another option for…

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5 processes you can automate as an online business

Automation

Whether you’re just starting up an online business or you’ve been in the trade for a while, automating processes can help you free up your most valuable resource – time. To help you do just that, we’ve created…

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2018 digital marketing buzzwords explained

Marketing Buzzwords

Are you still mapping out your marketing strategy for the rest of the year and into next? If so, it’s highly likely that you’ll face questions regarding tactics and how best to implement them. To help you make…

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