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Goal Setting in Google Analytics

One essential aspect of digital marketing is an effective method of measuring results. When data is not measurable, it will be impossible to gauge whether or not goals are met and all good digital marketing agencies assign important…

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When to use Google Ads and when to use Facebook Ads

In the world of online marketing, Google Ads and Facebook advertising have always been touted against each other. Many experts often highlight why one is better than the other. Unfortunately, if you are new to online marketing, you…

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Why does my website say NOT SECURE in Google Chrome?

You have finally finished the perfect website for your business. However, when you launch it, the browser bar comes up in red with the words ‘Not Secure’. What does this mean and how can you fix it? Read…

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Ashley's In-house Tips: How to Prep Your eCommerce Site for Christmas

CHRISTMAS can be a stressful time for retailers. As competition swamps online, there is no limit to where customers can click and buy from. Our Head of Digital, Ashley Molyneux gives her 12 top tips on how to…

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On the first day of Christmas: Have an online plan

Having a clear marketing plan and advertising budget in place for the biggest online shopping days of the year is a must.

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