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TV & Video: How to create viral copy

Last week, we attended the Copywriting Cafe, a reputable get together hosted by the DMA. Marketers from Manchester and beyond joined heads to critique the latest in copy. Part of our task as club attendees, we were asked…

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Black Mirror's Nosedive has awakened us to social doom

The obsession with Black Mirror is real. Nosedive, the first ep, features an eye-embedded app that lets people rate their interactions with strangers and friends alike. Imagine a Smartphone installed behind your face. Now arguably, this is the…

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