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Native ads: The secret to acquiring customers when they're not actively searching

Native Ads

Native advertising – formerly the ‘advertorial’ – is an alternative marketing method to banner ads and pop-ups. Harness this strategy, get it right, and you could well be on your way to acquiring new customers, even when they’re…

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Google launches automated call extensions for mobile ads

Google is launching automated call extensions for mobile ads, to roll out across Display and Search networks for businesses using AdWords. The update will enable potential customers to dial businesses via a Google ad, by placing a phone…

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WATCH: How to generate leads through remarketing

Remarketing can drive ROI (Return on Investment) for all types of advertisers and businesses, by reconnecting people to relevant ads across their different devices¹ Have you ever viewed a dress on your favourite online store, and found that…

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Facebook: Monetised trends that will dominate 2017

Facebook is going video first, with user experience being at the heart of 2017’s dominating trends. Here we explore some of the monetised features we are excited about this year…

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Meet Our New Paid Search Executive, Adam Aigbokhae!

The Media Octopus is thrilled to welcome their newest member of the team, Adam Aigbokhae, as their Paid Search Executive. After graduating from Liverpool John Moores University with a degree in Business Development, Adam worked as a Data…

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How PPC Advertising with Google AdWords Works

Paid Search Advertising—or pay-per-click (PPC) Advertising as it’s more commonly come to be known—is a great way to compliment your organic search and SEO efforts. But what is PPC and how does it actually work? PPC can be really…

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7 SEO Oversights and How to Avoid Them

SEO is brilliant for business visibility and branding, and when it’s well executed, it will help you to appear as high in the search engine rankings as possible. You want search engines like Google to rank your site…

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Inspirational talks on PPC & paid social from Biddable World

Yesterday, I stepped out of my little Northern comfort bubble and took a train down to London to attend my first ever conference, Biddable World. This event covered topics in relation to paid search, performance display and social…

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SAScon: Where Next For Metrics?

The second talk of the SAScon Mini Conference, which we attended on Friday 17th February, saw a panel which included Tim Langley of Canddi, Ryan McKay of MediaCom and David Gerrard of PushON, chaired by Richard Gregory of…

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5 Do's and Don't's for your Adwords Campaign

Getting your paid advertising to work and generate a tangible ROI is no easy task. With the ever-changing Google organic search algorithms, more and more businesses are turning to paid advertising to ensure their brand still appears on…

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