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Google Ads – What Are Dynamic Ads?

Google AdWords – What are Dynamic Ads? In digital marketing, Google is leading the way in creating technology that allows companies to promote their business and target the right customers. Google Ads has been around for many years…

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Goal Setting in Google Analytics

One essential aspect of digital marketing is an effective method of measuring results. When data is not measurable, it will be impossible to gauge whether or not goals are met and all good digital marketing agencies assign important…

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When to use Google Ads and when to use Facebook Ads

In the world of online marketing, Google Ads and Facebook advertising have always been touted against each other. Many experts often highlight why one is better than the other. Unfortunately, if you are new to online marketing, you…

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Native ads: The secret to acquiring customers when they're not actively searching

Native Ads

Native advertising – formerly the ‘advertorial’ – is an alternative marketing method to banner ads and pop-ups. Harness this strategy, get it right, and you could well be on your way to acquiring new customers, even when they’re…

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Google launches automated call extensions for mobile ads

Google is launching automated call extensions for mobile ads, to roll out across Display and Search networks for businesses using AdWords. The update will enable potential customers to dial businesses via a Google ad, by placing a phone…

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WATCH: How to generate leads through remarketing

Remarketing can drive ROI (Return on Investment) for all types of advertisers and businesses, by reconnecting people to relevant ads across their different devices¹ Have you ever viewed a dress on your favourite online store, and found that…

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Facebook: Monetised trends that will dominate 2017

Facebook is going video first, with user experience being at the heart of 2017’s dominating trends. Here we explore some of the monetised features we are excited about this year…

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Meet Our New Paid Search Executive, Adam Aigbokhae!

The Media Octopus is thrilled to welcome their newest member of the team, Adam Aigbokhae, as their Paid Search Executive. After graduating from Liverpool John Moores University with a degree in Business Development, Adam worked as a Data…

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How PPC Advertising with Google AdWords Works

Paid Search Advertising—or pay-per-click (PPC) Advertising as it’s more commonly come to be known—is a great way to compliment your organic search and SEO efforts. But what is PPC and how does it actually work? PPC can be really…

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7 SEO Oversights and How to Avoid Them

SEO is brilliant for business visibility and branding, and when it’s well executed, it will help you to appear as high in the search engine rankings as possible. You want search engines like Google to rank your site…

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