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Why Guest Posting is Better than EastEnders Live (Part 2)

If you read Part 1 of our Guest Posting series you’ll be up to speed with the fantastic benefits of this blogging strategy – why it’s so good for SEO, targeting audiences and building relationships. In short, guest…

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Why Guest Posting Is Better Than EastEnders Live (Part 1)

Guest blogging can mean a different things depending on your viewpoint so let’s clear that up before we begin. Here, we’re talking about writing articles for other people’s sites – we’re the guests. (The other meaning is asking…

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How PPC Advertising with Google AdWords Works

Paid Search Advertising—or pay-per-click (PPC) Advertising as it’s more commonly come to be known—is a great way to compliment your organic search and SEO efforts. But what is PPC and how does it actually work? PPC can be really…

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12 Business Lessons to Be Learnt from eBay

In a recent article, Lucy Kellaway, Associate Editor and management columnist of the Financial Times, shared her top 12 lessons she gleaned from auction site eBay. The tips she gives apply mostly to making the most of your…

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7 SEO Oversights and How to Avoid Them

SEO is brilliant for business visibility and branding, and when it’s well executed, it will help you to appear as high in the search engine rankings as possible. You want search engines like Google to rank your site…

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What lessons can be taken from MyBlogGuest penalisation?

On the 19th of March 2014, something happened that will change the face of guest blogging for ever… Matt Cutts, Head of Webspam at Google, announced the penalty issue of the well known large guest blogging site, MyBlogGuest….

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Guest blogging is dead…well kind of!

In a recent conference, Matt Cutts, Head of Webspam at Google provocatively declared “the death of guest blogging for SEO”. This is indeed a bold statement from the power house that is Google; however, we assess to what…

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Inspirational talks on PPC & paid social from Biddable World

Yesterday, I stepped out of my little Northern comfort bubble and took a train down to London to attend my first ever conference, Biddable World. This event covered topics in relation to paid search, performance display and social…

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SAScon: Where Next For Metrics?

The second talk of the SAScon Mini Conference, which we attended on Friday 17th February, saw a panel which included Tim Langley of Canddi, Ryan McKay of MediaCom and David Gerrard of PushON, chaired by Richard Gregory of…

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Google Webmaster Tools

I am sure at some point over the last couple of months most of us will have seen changes to our website analytics and rankings, left wondering why this happened.  Could it be because of the algorithm updates…

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