Dropping Letters for #MissingType Campaign

‘The Medi ctpus’. That’s our temporary name.

Why? As part of National Blood Week (8th – 14th June 2015), NHS Blood and Transplant have launched a campaign to get more people to give more blood.
Currently the UK is suffering a major shortage of donors; in just 10 years the number of blood donors in England and Wales has dropped by 40%.
204,000 new donors are needed to come forward to meet demands replace those who can’t donate anymore, to ensure the right mix of blood groups are available.
Those from Black, Asian and Ethnic Minority communities are lacking in particular, making up less than 5% of those who have donated in the last 12 months.
Well-known brands like Odeon cinemas, Green & Blacks’ and the Daily Mail are showing their support for the #MissingType campaign by dropping the letters A, O and B from their logos, representing the different blood groups.
A serious and important issue, we’re also helping to raise awareness of a lack of donors, which is why we’ve removed the specific letters here:
Head over to the NHS Give Blood site to find out how YOU can do something amazing and help save or improve up to three lives by giving blood.