Google Webmaster Tools

I am sure at some point over the last couple of months most of us will have seen changes to our website analytics and rankings, left wondering why this happened.  Could it be because of the algorithm updates that Google have released?

At one time we couldn”t tell why spikes and drops to websites had happened but now, with a recent update to Google Webmaster Tools, more information is being provided. Google have now updated the most popular features with Webmaster Tools:

  • Data in the search queries feature will no longer be bucket and square, they are now showing more rounded.  The update is being applied to account retrospectively.
  • Search queries will now give insights into searches that have at least one page shown in search results.  Webmaster Tools will collect the impressions together with the number of times when visitors arrived at the website.
  • Clicks are displayed for the last 90 days.


This information is a great bonus for enthusiastic SEO workers and web masters who had their keyword data taken away from them within Google Analytics. Google took away all free keyword data except for clicks on ads.  The brand first introduced ‘not provided’ back in October 2011, instigating that this was more of a privacy move and advising that it would only have a minimal online pokies impact.  As the time has gone on we have all seen ‘not provided’ figures within Google Analytics increasing.

The reasoning behind the changes for the key word data changes were people getting more worried about their privacy within the internet.  Service providers were actively trying to protect their users” privacy within browser searches, who were worried as to what others could see about their browsing history.  This is why Google decided to the ‘not provided’ details to become 100% “not provided”.

Impressions data within Google Webmaster was rounded out so, for example, a website could have had 20,987 impressions but you would only been shown a figure of 20,000.  This has now been updated to show the exact number of impressions instead of the rounded out figure.

Finally, update notifications will show within the search queries graph,  when algorithm updates or general update have been applied.  An update line will be applied with a label note.  This way, Webmasters will be able to analyse web traffic statics easier and remembering about any updates that have been applied.

Do you have Google Webmaster Tools connected to your websites? If you don’t, set one up today and get tracking all of your data and keywords.