Taking The Lead: Customer Acquisition Barometer 2015

Acquiring new customers is essential for business growth, so knowing where to find them and what works is not just useful; it’s essential.

Come and join us and the DMA at London’s Ham Yard Hotel on 15th October and be amongst the first to learn what your potential customers feel strongly about. Are they prepared to be acquired? What are the best messages and channels that turns them from a prospect in to a customer?

The DMA launched the first Customer Acquisition Barometer in 2014, looking at what was most important to consumers when brands want their business.

This year, we have partnered with the trade association and helped them to evolve the program and expanded it to include B2B, as well as B2C.

What can you gain from the event?

You’ll learn about customer attitudes towards different channels and messaging, whether those are business or high street customers.

The results will be chaired by DMA group board member Caroline Worboys, who will introduce case studies and a panel discussion. Breakfast will be included too!

Whether you’re a huge multinational or a start-up, you’ll find the information to find those customers your business needs to grow.

If you’re yet to complete the survey, please do so here. Those that do will receive a complete copy of the findings.

We hope to see you there!

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